![]() |
Digital Marketing agency in AhmedabadFlora Fountain is more than just a digital marketing agency in Ahmedabad. We're your digital partners, helping you build relationships with your customers and create meaningful experiences that drive growth. We understand that digital marketing is more than just a set of tools and tactics. It's about connecting with your customers on a human level and building trust. That's why we take a personalised approach to digital marketing, focusing on your unique needs and goals.
Our team of passionate and experienced digital marketers has helped many FMCG brands succeed in the digital space. With 8 years in this space, we also developed into an SEO company, with our experience and specialisation we craft compelling SEO strategies that deliver measurable results. Also working as a social media marketing company in Ahmedabad we understand the pulse of the social media landscape and know how to leverage it to connect with your customers. Not to brag, but we are also a web development company. Our goal is to be your partner in your business journey with transparency and collaboration, and we go the extra mile to deliver success. If you're looking for an agency that helps you take your business to the next level, then let's chat over a chai or cup of coffee. |
Hiring the best digital marketing agency is not enough! After all, working with a digital agency is like riding a tandem bicycle! You may team up with the top digital marketing experts but without proper communication and coordinated efforts, building your brand presence may seem a distant dream. Many brands and renowned businesses realise that collaboration with a digital marketing agency isn’t always straightforward. Especially when both parties are stuck amidst megabytes of content, creatives, brainstorming, meetings and multifold communications happening between them. Immensely overwhelming, isn’t it? Well, it can be simplified. The most brilliant minds at the best digital marketing agency in Ahmedabad have compiled this guide on how businesses can establish a robust partnership and collaborate effectively with their marketing agency. Read ahead to know more! WHAT CAN BRANDS DO TO COLLABORATE EFFECTIVELY WITH A DIGITAL MARKETING AGENCY? The daunting question has kept many business owners wide awake, after all, a small miss from their team can also cost heavily to the brand. We have compiled a list of things you can do to improve your compatibility with a digital marketing company. They are as follows:
SET MARKETING GOALS Before you dip into the pool of digital marketing agencies, take some time and define what it is that you want to achieve. Because the first step towards an effective collaboration comes with communicating your defined goals and objectives to the marketing agency. Consider unravelling questions like:
Making sure that both parties are on the same page helps ensure that all the efforts are directed through a tunnel leading towards the same end goals and prevents any misunderstandings. COMMUNICATE YOUR EXPECTATIONS It’s important to set clear timelines, milestones and expectations while hiring an agency for digital marketing in Ahmedabad or Amsterdam. This will allow everyone to understand what’s expected and by when so that teams are held accountable and deliverables are met on time. Projects should also have a scope or agreement outlining who is responsible for delivering what, as well as any overhead expenses.
The expectations once defined, like the north star, help the agency navigate and sometimes even alter strategies mid-course to deliver the results promised. IDENTIFY TEAM RESPONSIBILITIES Your second step is to identify who from your team will be responsible for which tasks and make sure everyone understands their roles before starting the project. As the top digital marketing expert in Ahmedabad, it is clear that having someone from the brand as the point of contact helps keep communication organised and efficient, while also ensuring that all responsibilities are divided appropriately. This also means deciding who will be the point of contact for the agency to reach out to for project details, images and any kind of resource. Who is responsible for the creative approval, who is next in line in charge if the end authority isn’t present, etc. Continue reading
0 Comments
Want your restaurant to become the talk of town? Then get started with social media! Being a social media agency in Ahmedabad, if there is anything we have worked most with it is food. We have closely witnessed how social media has revolutionised the way small businesses, especially restaurants, market themselves. Social media marketing includes the use of platforms like Instagram, Facebook, Snapchat, Twitter, LinkedIn, Pinterest and more to promote products or services, increase brand awareness, engage with customers and much more. Since they are direct to consumers, more than others, restaurant businesses must be active digitally, to succeed and stay competitive. But how? Flora fountain is at your SERVICE!! 🛎️ As the top digital marketing agency in Gujarat, we have compiled the ultimate guide to restaurant social media marketing with expert tips and insights on effectively leveraging it to boost your restaurant’s online presence. IDENTIFYING YOUR TARGET AUDIENCE For any campaign or strategy to resonate, you have to understand the audience. What is your target audience’s age, gender, income strata? This will give you some insight into their interests, needs and desires. You will help you make intelligent predictions about which social media platform they are most likely to use, what time they are likely to be online, what kind of content / memes would work for them. By identifying your target audience and speaking to their interests and needs, you have a higher chance of increasing your business visibility and relatability. SELECTING THE SOCIAL MEDIA PLATFORM Being everywhere is not the answer. Being on the right platform in the right way is! Popular platforms like Facebook, Instagram are among the top choices for Indian restaurant businesses.Most users are likely to go there seeking inspiration and connection with a food brand. For validation, they will often seek out Google Business Profile and Zomato, since these two platforms will also have reviews.
To determine which platforms to use, consider your target audience and their social media habits. Most top social media agencies utilise Instagram as the prime social media platform for restaurant businesses. Simply because it is a more visual platform helping showcase both food and ambience. Two key decision-making factors for audiences to notice, engage and (hopefully!) eat at a restaurant. Once you’ve chosen your platforms, creating a strong online presence on each starts with an effective digital marketing strategy. Who you are speaking to, what you should be speaking about and why they will care become the bedrock questions of this strategy. A strategy that often results in things like social media profile optimisation for maximum relatability, creating and using engaging content regularly to connect with the audience, how you respond to your audience and even which moment marketing trends your brand should latch on to. Continue reading 152 words on a plain white background, a heading tag, 20+ hyperlinking tags leading to a mesh of interlinked pages and no images. Today, for a website development company in Ahmedabad, Athens or anywhere in between such a website is a no-no, but back in 1991, it wass all the rage as the world saw its first website ever! So much so that within 3 decades, the internet is now host to over 202,900,724 active websites swaddling millions of data bytes structured much more effectively with thought-out UX and intuitively designed UI. The exponential rise in the popularity of websites and subsequently website design and development companies are also because of the massive benefits a website brings to businesses. From reaching the right, wide and new audience base to attaching a sense of credibility to the brand. No wonder, major brands consider their business websites as one of the most essential assets to their business. And if you are still wondering, why to have a website, have all your answers here. WHY YOUR BUSINESS NEEDS A WEBSITE: INSIGHTS FROM A WEBSITE DESIGN COMPANY Digital presence and reach severely affect every business, in every industry all across the globe. Especially when there are over 5.16 billion internet users across the globe. Along with this following are the key motivators to have a website by a website design company:
Let’s explore every point in detail. INCREASED VISIBILITY As a website development company based in Ahmedabad, we are aware of how important reach is for leads and conversions. With a website, your business is always a click away from the consumers in your targeted locations, 24 hours a day and 365 days a year. This elevated visibility means an “always on” leads-generating mechanism, which results in increased conversions, sales and higher ROI. Flora Fountain Tip: Just having a website won’t do the magic. To increase visibility, your website must crawl up to the top of searched results (SERP). For this, you need to have a smart SEO strategy in place. BOOSTED CREDIBILITY Your consumer is expecting you to have a website, and in many ways, it can be one of the main factors of credibility against your brand’s competitors. Testimonials, case studies, portfolios, showcasing previous clients and details as minute as the services provided can help develop transparency and trust with potential consumers. In simpler words, having a website is having digital proof, a reflection of your experience, sincerity and expertise about the services you have to offer. Since a large faction of users looks up the product and service before deciding to buy them, having a website that markets your business 24*7 is a no-brainer. REFINED CUSTOMER EXPERIENCE A well-developed and uniquely designed website can add that factor of delight, in return increasing consumer engagement. In terms of a website development company, it boils down to the website’s UI and UX. Continue reading What does Nike sell? Shoes, sporting gear? It actually sells a lot more than that. Nike sells the idea of being fit, being on top of your game, the joy of discipline and the attitude of never giving up. This is part of the lifestyle marketing strategy of Nike, originally an American multinational footwear manufacturing company. Having worked with lifestyle brands in India ranging from fashion, fitness and food, the team at Flora Fountain, a social media marketing agency in Ahmedabad, has come up with the definitive guide to developing an effective lifestyle marketing strategy. BUT, HOW DO WE DEFINE A LIFESTYLE? The way we live? Yes, exactly that. Alright, let’s break it down. Lifestyle is the interests, opinions and behaviours of an individual, group, or culture. And it grows and thrives when it influences the people around them. Okay, let us take an example of ‘lifestyle’, that is closer to home. Remember when all of us wore baggy jeans, inspired by global hip-hop stars who looked fly dressed in baggy jeans, from grocery runs to red carpets? This was after all the hip hop lifestyle. WHERE DOES LIFESTYLE MARKETING COME IN? Lifestyle marketing is a strategy that combines elements of traditional marketing and consumer psychology to create a unique connection between the brand and the consumer. When done right, lifestyle marketing can be incredibly effective as it allows the company to create an emotional connection with their target market. But it is important to approach it the right way.
Brands like Levi’s and Woodland cashed on the hip hop trend in the early 90s, and well into the mid-2000s, because they saw the opportunity and marketed a hip-hop lifestyle to their target audience. WHY SHOULD BRANDS CONSIDER LIFESTYLE MARKETING? Lifestyle marketing is the practice of creating a brand identity around the lifestyle of the customer base. It’s a powerful way of connecting with customers on a deeper level. With the right approach and strategy, lifestyle marketing can be a powerful tool for connecting with customers and achieving success. HOW TO CREATE A LIFESTYLE MARKETING STRATEGY? Don’t try to sell to everyone You need to understand who your target market is and what type of lifestyle they lead. Knowing this will help you craft content that speaks to them and resonates with their interests and values. You should also consider the type of lifestyle marketing medium you want to use, whether it’s blogging, social media, video or other forms of marketing. Engage with your audience Social media is a good place to promote your products and engage with customers. Figure out where your audience spends its time socially and optimize your content for those channels to engage with your audience. You can join conversations related to your industry and address concerns through conversations. Taking it further, you can create relevant, mobile-friendly marketing to post on social media channels. That includes making specific ads for social media, as well as, boosting posts for increased visibility. Develop trust The goal is to develop a relationship of trust with your target audience, so it’s vital to maintain the same brand voice and story across these channels, as on your website. You want to maintain brand consistency so people going to your website will seamlessly make the transition, instead of being confused if the aesthetic styles don’t match. Continue reading |
|